"A household based in the northern part of London wants to find an exceptional and skilled instructor to assist their most junior child on his early path to growing into an English gentleman."
Upon seeing this advertisement, you might naturally skip the wording "beginning" as mere figurative language.
But, it could be the most significant element of this distinctive job advert, as it aims to recruit a teacher for a one-year-old.
Many of applications have already been submitted since the anonymous family published their request for the highly paid tutor, who has to be "someone very special".
During the past few weeks, the listing has gained interest throughout the media, with several asking why?
Forward-Thinking Method
A tutoring expert, head and founder of an education consultancy, which is helping the family in their hunt, explained that despite first skepticism, he found the idea "forward-looking", and "progressive".
When he met the family, he said they appreciated the atypical character of their request, and how early in age their son is.
Nevertheless, they stated that they "preferred not to postpone any longer" to engage a tutor, as they had waited until their elder sibling was five, and by that point "cultural bias had already become established".
What exactly does the family mean by "cultural leaning"?
It's "all-encompassing", he answered. "The manner you eat, how you speak".
He explained the older sibling had absorbed "very nuanced, body language" from the family, and had assumed their cultural norms. The family explained to Adam they wished to avoid this pattern to recur with their infant.
The intention: To bring in a British tutor, who needs to speak with Received Pronunciation, to guide the baby from day one.
Osmotic Learning
"A lot of the learning at the outset here is kind of absorbed naturally," stated the CEO.
It's via this osmosis that the family are expecting the child will adopt the British traits they want to impart.
Adam said the tutor needed to be an individual who attended "the appropriate educational institutions – similar types of schools as the family aspire to send their son to".
"The educator simply needs to be the right kind of person, they'll be performing things they may not realize they're doing, effortlessly," he added.
Expense Not a Factor
The family informed Adam the selected educator should ideally also have familiarity of or passion in riding, winter sports, creative fields and music so as to inspire the child in a wide range of passions.
Furthermore though, he said the family hoped the tutor to register the child on a range of lessons so the child would be "pony-riding and learning an musical instrument by the time they are about three years old".
In the family's view, assisting their son become a "British gentleman" will bring about success and create opportunities.
"Considering the rights and wrongs of that, because it's definitely a social class indicator," he adds.
But, in spite of all this instruction in "UK identity", might the child pick up so-called cultural bias from the international family he resides with in any case?
"Absolutely", answered Adam. "They know this might not succeed, but they've simply adopted the attitude of, 'we should try and let's go as early as we can', because the price of it is not relevant," he explained.
Idealistic and Unrealistic
There are some in the tutoring industry who have similar concerns.
Another CEO, head and founder of an educational organization, who supplies private tutors, wrote that "the development of adopting dual cultures, or in fact, forming one's identity, is something that must be experienced personally, not engineered."
The expert explained that he had relocated from the Far East to the United Kingdom at the time of 7 years old, and had been brought up knowing and living dual heritages. He went on to study at a prestigious UK institution.
"The concept that a single person can function as a embodiment of Britishness, a person who can somehow transfer the characteristics of a English gentleman to a 12-month-old child, appears naive and unfeasible," he commented.
"From my perspective, having a distinctly UK tutor from babyhood will does not instantly create the outcome they hope for.
"I wasn't provided with that kind of mentor, and however I have been fortunate enough to enjoy several of the situations they desire for their son."
He added: "The truth is, personal identity cannot be dictated from the outside; it must be embraced, and it must originate internally."
Acquiring Englishness
Certainly, English culture is something the expert hopes can be educated – and sold.
"I think the fact that the global community regards us in this light is something that we should be cherishing|valuing|appreciating
